Based on an EE Times article, Organic Light Emitting Diode (OLED) shipments grows due to demand of MP3 players. OLED is Organic LED. Its biggest advantage is bright and low power consumption.A friend of mine worked for a company that made OLED products a few years ago. At that time their OLED technology could only produce grey level display. Their target market was cellular phone. As usual it took a few years for technology development. But when the product was ready, most cellular phone was using color display. Their company's marketing then changed direction. My friend mentioned they changed to target for small home appliance such as shaver display. Eventually this product line didn't do very well.
A few years ago, who can foresee the huge MP3 players market? And who can foresee the usage of OLED in MP3 player display? In the Valley, Technology and Marketing live and die together.
OLED shipments grow again, says DisplaySearch
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